Businesses receive a lot of direct mail, some might refer to this as junk mail, and often this mail goes straight into the garbage after a quick glance. To us, this mail is important and valuable. There are a lot of really interesting trends and strategies that companies use to target various businesses with different types of offers.
Our Business Intelligence Panel is comprised of business owners who send us the direct mail they receive within nine key categories that we monitor:
- Credit Cards
- Loans and Mortgages
- Technology (IT)
- Shipping Services